Oakley Interactive Shoe Lab Marketing Experience

I led the development of an interactive digital marketing campaign for the launch of Oakley and Brain Dead's new collaborative shoe line, creating a 3D shoe laboratory inspired by Oakley's classic brutalism design mixed with surreal sci-fi aesthetics. Collaborating with a game developer, we utilized Three.JS to deliver a real-time, interactive browser-based experience for users to view the shoes in a 3D space before they were released via mobile and desktop. I designed and sculpted all 3D assets, and 3D scanned and optimized all shoe models. We successfully launched the project within a tight two-month deadline, overcoming several creative and technical challenges along the way. Additionally, I designed the physical displays for the launch pop-up event, and motion graphics to support the campaign.